Be your own publisher

People like great stories. They want to be entertained, even if they’re consuming information about technology trends or business topics. They want information packaged and delivered to them in engaging ways, with fascinating revelations and unexpected twists. They want to be surprised.

Calysto specializes in telling great stories. Your stories. And we’re doing even more of that now. In addition to the PR services for telecom and mobile industry companies that this agency is known for, we provide a full range of content and social media services. We can make you your own publisher.

This new CCO blog is part of that effort. Here, we’ll keep you up to date on what’s new in the world of content, and tell you how you can use content to raise awareness of your company.

It’s more important than ever for your organization to have not only a highly compelling story to tell, but also a unique way of packaging it and a targeted way to deliver it. You must become adept at being your own publisher, leveraging the web and social media outlets to effectively deliver that content to the right audience at the right time.

Here are some tips for implementing an effective content strategy and being your own publisher:

• Create a content culture. Think about content as having a quantifiable ROI: What type of content is most likely to propel your audience to action? Content strategy should be part of every move your company makes, from the introduction of a new product or service to a corporate merger or acquisition.
• Don’t take your audience for granted. The inner workings of your company and industry are familiar to you, so you must create content with an outsider’s perspective in mind. Think about the audiences you want to reach (media, analysts, investors, customers, etc.) and consider what unique storytelling approaches are most likely to engage them.
• Understand social media. Social is pervasive and controllable. Establish a balanced, objective and most of all educational flow of content on your Facebook and Twitter feeds, and the people you want to reach are far more likely to follow you and consume the content you create.
• Engage the experts. The people who run your business are experts at running your business. To have a compelling content strategy and be an effective self-publisher, you need partners who know your industry’s content and are experts at telling stories and engaging audiences.

Above all, think quality when you think content strategy. Your content has to be well-written, helpful and educational, and it can’t be overly promotional. Good content educates, entertains—even amazes. So as you put a content strategy in place, aim for nothing short of amazing.