18 Convincing Stats That Prove You Should Blog More Frequently

Are you currently blogging for your business? If not, you should be. If so, are you consistent? Having a blog that’s not being updated regularly (at least once per week) can hurt your brand more than not having a blog at all. If you are blogging, are your posts informative or mostly self-promotional in nature? If you’re hoping to build an audience of loyal brand followers, recycled press releases and company news simply won’t cut it.

Studies have shown that blogging consistently, offering content that’s valuable, relevant and interesting, creates more sales leads, resulting in increased revenue. Here are 18 statistics that build a convincing case for creating custom content in the form of blog posts:

1. 62% of marketers published a blog in 2013 (Hubspot’s 2013 State of Inbound Marketing)
2. B2B companies that blog generate 67% more leads per month than those who do not blog (Hubspot)
3. 82% of marketers who blog see positive ROI for their inbound marketing (Hubspot)
4. Blogs give websites 434% more indexed pages and 97% more indexed links (Content+)
5. Brands that create 15 blog posts per month average 1,200 new leads per month (Hubspot)
6. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (TrafficGenerationCafe)
7. Businesses that blog  ≥ 20 times/month get  5x more traffic than those who blog ≤ 4 times/month. (Hubspot)
8. 82% of marketers who blog on a daily basis acquired a customer from it. (Hubspot’s 2013 State of Inbound Marketing)
9. 37% of marketers say blogs are the most valuable type of content marketing (Content+)
10. 81% of companies consider their blogs “useful,” “important,” or “critical”. (Hubspot)
11. 92% of companies who blog multiple times per day have acquired a customer from their blog. (HubSpot)
12. Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. (HubSpot)
13. 37% of marketing managers believe the most important channel for engaging customers is content-led websites. (The CMA)
14. 62% of B2B marketers rate blogs as effective (CMI/Marketing Profs)
15. 43% of marketers generated a customer via their blog in 2013. (Hubspot’s 2013 State of Inbound Marketing)
16. 81% of businesses have reported their blog as useful or critical to B2B lead generation. (Nurture)
17. Only 9% of U.S. marketing companies employ a full-time blogger (Fast Company)
18. 78% of chief marketing officers think custom content is the future of marketing. (Hanley-Wood Business Media)

According to the Content Marketing Institute, B2B marketers cite lack of time (69%), producing enough content (55%) and producing the kind of content that engages (47%) as their top three content marketing challenges. Consequently, 64% of B2B companies outsource content writing.

With that said, you don’t want to put your custom content into the hands of any ordinary content writer. It’s imperative to select a writer with a comprehensive understanding of your brand, including your voice and the technologies behind the products and services you offer.

Enter ContentPlus™, Calysto’s new custom content offering, created specifically for companies within the mobile, wireless and telecom industries. As part of its launch offerings for ContentPlus™, Calysto is offering companies a free jump-start to their 2015 blog editorial calendar: Three free blog topics specific to your company and industry.