Influencer marketing is the practice of marketing specifically to a select group of individuals, e.g., journalists, analysts and bloggers—that have influence over the buying decisions of your target audience. You may already be using some level of influencer marketing in your PR program by pitching news to select media and analysts. One thing you may […]
As you may know, the team at Calysto firmly believes that case studies are an excellent way to showcase your company’s products and solutions. This is particularly true for the many burgeoning Internet of Things (IoT) and machine-to-machine (M2M) communications businesses out there.
While you undoubtedly eat, sleep and breathe M2M and connected devices, Internet of Things companies often face the challenge of sharing passion for complex technologies with various audiences. How do you make people quickly understand how big data and the IoT work together? What embedded computing systems can do for healthcare? Or, describe the benefits of […]
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