Let me tell you a story…. Don’t you wish every sales pitch began that way? Here’s the truth: So do your customers. They’ve had it up to here with “data” and “speeds and feeds” and simply want to hear how your product or solution is going to work seamlessly in their existing environment and generate […]
Light Reading promotes Harvey: Light Reading (@lightreading) has promoted Phil Harvey (@futurephil) to Editor in Chief. He will also take on the editor in chief role for the full Light Reading Network, including overseeing the editorial strategy for Light Reading, its sister community Telecoms.com, and Light Reading’s targeted online communities, The 5G Exchange, Broadband World […]
The short answer to the question posed in the headline is, yes, a thousand times yes! The idea of a CEO blogging is appealing for many reasons, and we’ll get into those below. But let’s talk first about the challenges. First, your CEO will need an authentic voice to best connect to your audience, and […]
The bigger the better, right? When it comes to media lists, that’s not always the case. Sometimes smaller, but highly selective, media lists can yield better results from your pitching efforts. Why? Because you have the time and ability to prioritize and personalize. Slicing and dicing your media list to select the exact right audience […]
For many companies, trade shows are the top strategy in their marketing plan. They’re a great way to meet customers and partners face to face, tell your story, and close a deal with a client. They’re also a place to learn and grow your industry knowledge through the robust conference programs that are offered. And […]
Trio Launches the 2030 Project: Iain Gillott (iGR), Matthew Vartabedian (iGR) and Tim Downs (SmartGig Media) have launched The 2030 Project, a new iteration of business media focused on building a community of like-minded vendors, end users, influencers, enterprise IT managers, executives and other decision-makers who support the changing wired, wireless, and digital ecosystem. The […]
With a goal of helping to advance the field of real-time insights and the massive digital transformation and innovation across many market sectors, RTInsights has emerged as a leading publication for IoT, real-time analytics and the Big Data ecosystem. Calysto interviewed new Editor in Chief Sal Salamone what’s hot now and what he’s looking for […]
By now, it’s well-established that organizations are going to be able to do—and are already doing—some pretty cool things with the Internet of Things (IoT). From agriculture to zoology, every vertical industry is being wowed by applications that make organizations more efficient while helping them reduce costs, among a host of other benefits. But is […]
Moscone Center (North, South and West) San Francisco, California February 24 – 28, 2020 Attendees: 36,000+ Speakers: 704 Exhibitors: 658 Sessions: 520 Sponsors: 78 Media Partners: 40 Calysto’s Take Though more subdued than in previous years – less hand-shaking and with hand sanitizer everywhere– RSA Conference (RSAC) is one of the largest conferences in the […]
Light Reading is Hiring: Light Reading (@lightreading) is hiring new editorial staff, including an editorial director, general assignment editors and reporters, and editors and reporters with a specific focus on networking and telco cloud. Roles are based in London, Dallas and Boulder, Colorado, and some are remote. Visit https://careers.informa.com/informa-tech/ for details. Bell moves to Informa […]
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