When it comes to building a relationship with a reporter, there is a fine line between courting and stalking. Sound a little bit…or a lot…like dating? Good. Close your eyes, and think back to when you were chasing your high school sweetheart, and you will get the hang of it in no time flat.
You know case studies are one of the best ways to showcase your company’s strengths, so why are they always on the back burner?
Company newsletter. If this phrase sounds like a relic, well, it’s because it is. Whether mailed or e-mailed, newsletters have gotten lost in the world of content marketing and social networking. However, this tried-and-true marketing channel just may deserve a second look.
Recently, the front page of the New York Post displayed outrage toward a group of people who took a selfie with a New York City apartment building ablaze in the background. Two people died in the blast and many others lost their homes, but these people thought it an opportune time to say “cheese” and […]
Gigaom – The innovative technology blog that captured the attention of more than 6.5 million monthly readers, abruptly announced Monday that it has closed shop. The message published on the site reads: “Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that […]
OK, so you’re not in the most interesting industry. You sell stuff to other businesses who then take that stuff, configure it, and then sell services based, in part, on that stuff. Not very exciting.
The concept of influencer marketing describes the practice of targeting your marketing to a select group of individuals, e.g., journalists, analysts and bloggers— that have influence over the buying decisions of your target audience. If you have a media list that you regularly pitch to, you’re already using influencer marketing in your PR program. But […]
Your team is at Mobile World Congress, arguably one of the biggest trade shows of the year for most companies. They’re schmoozing with customers, eating great dinners every night and having an all-around good time. You’ve been left back at the office while they have all the fun. Yep, life’s not fair, however, the reality […]
Struggling to come up with fresh ideas for posting updates on LinkedIn, Twitter, Google+ and Facebook? Even the most accomplished curation gurus can get stuck.
Wired – David Pierce, former Verge deputy editor, has joined Wired as a senior writer. Former executive editor Jason Tanz was named editor at large. Tanz joinedWired in late April 2007 as a senior editor. Additionally, former director of editorial projects, Robert Capps, was promoted head of editorial, overseeing content across all of Wired’s platforms; features editor Mark Robinson was boosted to executive editor; and deputy […]
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