Category: PR Vibes®

PR Vibes’ Media Vibes: Billing & OSS World Folds

Billing & OSS World – B/OSS, a provider of news and editorial analysis for the telecommunications billing and operations support services software sector, has folded. B/OSS covered mobility, broadband, IP migration, content & media and applications; while operator segments included wireless, cable, CLECs Tier 1s, small and medium telcos and rural operators. Earlier this year, B/OSS was acquired from Virgo Publishing […]

PR Vibes Q&A with Clint Wheelock, Founder and Managing Director, Tractica

 Welcome to PR Vibes, created by Calysto Communications to provide you with insight into the publications, thought leaders and events in the communications industry. Today, we visit with Clint Wheelock, founder and managing director of Tractica, a new market intelligence firm that focuses on human interaction with technology. Wheelock has an extensive background in market intelligence […]

The 451 Group, Infonetics, Machina Research, Wired and EJL Wireless Research

The 451 Group – Carl Howe has left his position as Vice President, Data Sciences Research, at The 451 Group, which was recently established with the acquisition of Yankee Group. He lead 451’s quantitative research in global mobility while analyzing and predicting the future of mobile devices. Prior to the acquisition, Carl, along with Brian Partridge, led Yankee […]

Score One for the Home Team

We talk a lot about helping our clients craft winning awards submissions and yes, we’re pretty darn good at it. However, the reality is it’s oftentimes the strength of the product itself that makes an award submission really stand out—if you tell the story in a compelling fashion. That’s why we’re especially proud of our […]

Is Your Website Content-Optimized? This Seven-Step Audit Can Get You Ready

Content auditing is the first step to creating a solid content marketing plan. Content auditing focuses on measuring the current content on a website and determining how effectively it is doing its job. Content audits aren’t difficult, but there’s likely going to be a lot of details to keep straight, so organization is critical. This […]

The Science Behind Visual Content

“I tell you and you forget. I show you and you remember.” ~ Confucius Throughout history, images have been central to man’s development, as can be understood through cave paintings, for example. As the old adage goes, “a picture is worth a thousand words.” While this may seem cliché today, Confucius knew it thousands of […]

Four Things You Should Be Doing Now on Google+

You’ve probably heard the same stories I have: Google+ is a ghost town, the brainchild of Plus has left Google, so it’s being shut down, etc. It’s true, Google+ is no Facebook. But do we really need another place for viewing everyone’s perfect life, with their perfect children and perfect job? As a B2B marketer, […]

FierceMarkets, Light Reading, eWeek and Analysys Mason

FierceMarkets – Monica Alleven has joined the telecom group at FierceMarkets as Editor of FierceWireless:Tech.  In this role, she will write for FierceWireless:Tech as well as perform copyediting duties for FierceTelecom, FierceDeveloper and FierceOnlineVideo. Monica, formerly the Editor-in-Chief of Wireless Week, has been working with FierceMarkets as a part-time freelance copy editor since January.  She will […]

Nine Things You Need to Know About Explainer Videos

An explainer video is a short video that explains what your product or service does and why people should buy it. Instead of forcing prospects or customers to search through pages of text for answers, explainer videos offer a more engaging way to increase brand awareness, bring in more leads and close more sales. If […]

Wired, Infonetics, Bloomberg, Mobile World Live and International Business Times

Wired – Jessi Hempel has been hired as a Senior Writer covering the business side of technology. She comes to Wired from Fortune, where she has worked as a Senior Writer covering technology, advertising and media for the past seven years. Prior to that she worked at Businessweek as the Innovation Editor. Wired has a circulation of 1.5 million monthly readers. Infonetics – Godfrey […]

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