This Is My Next – The new blog covering consumer electronics and technology is being led by former Engadget editors Nilay Patel, Paul Miller, Ross Miller, Joanna Stern, Chris Ziegler and Joshua Topolsky, who remains an editor at large for Engadget. The site is meant to serve as a temporary home while the staffers work […]
The age of constant information creates a sizable dilemma: There is so much information flowing constantly from so many sources—media outlets, companies, news aggregators, social media sites—that it can be difficult to know where to look first. Worse yet, there are very few decent filters that help separate the need-to-know from the not-so-newsworthy. That’s a […]
The age of constant information creates a sizable dilemma: There is so much information flowing constantly from so many sources—media outlets, companies, news aggregators, social media sites—that it can be difficult to know where to look first. Worse yet, there are very few decent filters that help separate the need-to-know from the not-so-newsworthy. That’s a […]
Think public relations might be too expensive for your company? Think again. There are several easy, cost-effective PR strategies you can use to help your company increase its visibility. The goal of public relations is to develop the story about your company and then to deliver that story to appropriate audiences. Depending on your corporate goals, […]
1) Don’t be afraid 2) Have a plan 3) Provide value 4) Be consistent 5) Be authentic 6) Engage your audience 7) Integrate with other marketing/cross promotion is key! 8) Know who’s posting 9) Monitor your brand 10) Be funny /Humor
Penton Media – The publisher of Connected Planet has launched two new sites; MobileDevProis aimed to help enterprise and individual developers “mobilize” how they do business by creating mobile services, apps and solutions. The coverage will include technology, tools, tips and tricks – along with case studies and conversations with mobile developers about “how they built it.” This new […]
Bank Technology News – Penny Crosman was named editor in chief at Bank Technology Newsthis month. She previously served as the executive editor of Bank Systems & Technology. She replaces Rebecca Sausner who is now serving as editor at large.
Adweek – Following the merger of Brandweek/Mediaweek/Adweek, Katy Bachman, Senior Editor at Mediaweek will now be covering Washington DC issues for Adweek. Staff Writer, Mike Shields will now cover mobile marketing for the publication.
BrandWeek/MediaWeek/AdWeek – In the upcoming weeks, Brandweek and Mediaweek will become part of the new, completely redesigned Adweek, Prometheus Global Media announced. The merger will take place in print and online. The final issues of Brandweek and Mediaweekwere released Monday. Each of the three magazines has been published for nearly 20 years. The three separate publications, and their targeted audience, were central to a […]
ABI Research – Kelvin Chan has been named Industry Analyst, M2M Connectivity. Based in Singapore as part of ABI Research’s Asia Pacific research practice, Kelvin is an industry analyst covering cellular machine-to-machine and wireless networking. Prior to joining ABI Research, Kelvin was a team leader at iWOW Technologies, where he was responsible for product development and […]
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