It’s an age-old cocktail party question—”So, what does your company do?” It sounds simple enough, but employees at many businesses stumble when answering it. And if they’re stumbling, that means they’re not particularly good at articulating their company’s value to the market or succinctly differentiating it from competitors. If the conversation is with your uncle, […]
Nusca Departs Fortune: After seven years, Andrew Nusca (@editorialiste) has left @FortuneMagazine to become executive editor at Morning Brew. He’ll remain based in Los Angeles. His successor as digital editor is Rachel Schallom (@rschallom) and for Brainstorm Tech concerns, the contact is Michal Lev-Ram (@mlevram). PaymentsDive Launches: IndustryDive (@IndustryDive) has launched a new publication: PaymentsDive (@PaymentsDive). According to […]
Having a strong value proposition is one of the best ways to differentiate your company in its key markets, yet many companies don’t take the time to create one—or don’t refresh it when it’s needed. Let’s be clear: having a killer value proposition is key to successful Positioning and Messaging, and—of course—an important part of […]
It’s quite possible that live events (or at least hybrid ones) will make their return in Q3 or Q4. Mobile World Congress has already said it will host its 2021 event in person in late June and early July in Barcelona after being forced to cancel on short notice in 2020 when the world began […]
The new year is off to a solid start, with more companies in the IoT, cloud, mobile, wireless and telecom industries adapting and thriving under the “new normal.” As such, many are weighing whether it’s time to partner with a public relations agency to help spread the word about the exciting things the company is […]
Castonguay joins James Brehm & Associates: Andy Castonguay has joined James Brehm & Associates as vice president of strategic intelligence. Based in Oakland, California, Castonguay will contribute to the growing IoT advisory and consulting firm with focus on the vendor ecosystem, expanding the enterprise IoT advisory practice, and providing M&A support for clients. Prior to […]
Looking for a new way to tell your story? Look no further than a case study – or a series of them. Case studies showcase how actual customers are using your products and services – and seeing strong results and benefits. They are an integral part of your marketing strategy and will be your sales […]
If there’s one good thing that has come from the COVID-19 pandemic, it’s that it forced the world to stop and think about what matters most to them. To many that came on a personal level, but for others it was business-related. Many executives had the time to think deeply about areas of their industry […]
Machowinski joins Dell’Oro: Matthias Machowinski (@machowinski) has joined Dell’Oro Group (@DellOroGroup) as senior research director, Wireless LAN, effective immediately. Machowinski will lead the Wireless LAN research program, which includes enterprise-class Wi-Fi infrastructure, management solutions and mobility, and expand Dell’Oro Group’s research on network automation and subscription-based offerings. Prior to Dell’Oro Group, Machowinski held technology research […]
Last year left just about every public relations and marketing professional feeling overwhelmed and more than a little stressed out. When COVID-19 struck, all industries, including IoT, AI, mobile, wireless and telecom immediately shifted to a work-from-home environment, trade shows were cancelled, and the way we communicated with media and analysts (as well as employees, […]
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