It’s summer, and while your marketing team may be working on autopilot, with nothing but beach vacations and plans of soaking up the sun on their minds, it’s time for a much-needed reality check. When it comes to preparing for a major trade show, the mistake many companies make is to wait until a month […]
Planning to attend the upcoming Mobile World Congress in Barcelona? It’s the world’s biggest industry event in mobile, wireless and IoT, and more than 2,200 companies will be showing off their wares, vying to attract the attention of more than 3,600 media and analysts and 100,000 attendees crowding the halls. An event of this size […]
Welcome to PR Vibes™, created by Calysto Communications to provide you with key insights into the publications and events in the communications industry. Today, we’re featuring a short interview with Michael O’Hara, Chief Marketing Officer, GSMA, to learn more about the GSMA’s decision to host the Mobile World Congress conference and exhibition in Barcelona from […]
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