Ask a CEO or CTO to contribute to your blog, and you might get a common answer: “Nope, too busy.” Press a little harder and they might follow with, “What’s the ROI for me doing so?” While the idea of a member of the C-suite blogging is appealing for marketing teams for many reasons, there […]
The term Thought Leader is often used to describe companies that are putting out cutting-edge products and services. When those companies reach certain milestones, they’re called Market Leaders. But from Calysto’s viewpoint, Thought Leaders are people, not companies. Thought Leaders have forward-looking, actionable ideas that can be replicated to drive positive results across their business. […]
It was about 15 years ago. I was at a big trade show, and he came on the stage as a keynote speaker. As soon as he started to speak, you could tell: he had IT. Not charisma, not superb oratory skills, not necessarily even “star quality.” He had The Thought Leadership skill. People leaned […]
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