Category: Blog Post

BuzzFeed editors head to Forbes: Emily Baker-White (@ebakerwhite), Richard Nieva (@richardjnieva), Sarah Emerson (@sarahnemeson) and Katharine Schwab (@schwabkatharine) have left BuzzFeedNews (@BuzzFeedNews) and are joining the Forbes (@forbes) technology team. Paul Sawers heads to TechCrunch: Paul Sawers (@psawers) is joining TechCrunch (@TechCrunch), where he’ll be covering UK and European startups, as well as other areas of […]

You’ve got a great new product in place and are making some real traction with the industry publications that cover your market. Now the CEO wants to go after some specific vertical markets where your technology has a play – and they want results ASAP. So, you reach out to some publications in that market […]

Ask a CEO or CTO to contribute to your blog, and you might get a common answer: “Nope, too busy.” Press a little harder and they might follow with, “What’s the ROI for me doing so?” While the idea of a member of the C-suite blogging is appealing for marketing teams for many reasons, there […]

Swisher returns to Vox Media: Technology commentator Kara Swisher (@karaswisher) is leaving the New York Times (@NYTimes) to return to Vox Media. According to Bloomberg, “Swisher will host a new interview show at the Vox Media Podcast Network that will serve as a companion to ‘Pivot,’ a business and technology program she’s co-hosted with New […]

The term Thought Leader is often used to describe companies that are putting out cutting-edge products and services. When those companies reach certain milestones, they’re called Market Leaders. But from Calysto’s viewpoint, Thought Leaders are people, not companies. Thought Leaders have forward-looking, actionable ideas that can be replicated to drive positive results across their business. […]

Every PR professional struggles with periods where there’s either nothing going on or there’s a lot going on that doesn’t fit your company’s storylines. The pandemic was a good example of this – companies held onto their product and customer releases, trade shows shut down or went virtual and so on. There was seemingly nothing […]

MWC Shanghai postponed: Mobile World Congress Shanghai 2022, originally scheduled for June 29-July 1, will be postponed due to the local COVID-19 resurgence, according to the GSMA. Last year’s MWC Shanghai attracted approximately 25,000 attendees from 114 countries and regions, and another 175,000 people viewed presentations and other program components online, the GSMA said. A new date […]

Live trade shows are back, especially in the AI, IoT, mobile, wireless and telecom industries and their associated vertical markets! While in-person attendee numbers are still slightly down from 2019, trade show numbers overall are starting to creep back up when virtual attendees are included. In telecom, the industry’s first test was Mobile World Congress, […]

CNBC promotes Levy, Haselton: Ari Levy (@levynews) has been promoted to senior editor for CNBC (@cnbc), reporting on technology coverage in San Francisco. He has been with CNBC since 2014, covering VC, tech investing and enterprise software, He previously spent 11 years as a reporter for Bloomberg (@technlogy). Meanwhile, Todd Haselton (@robotodd) has been promoted to deputy technology editor, covering […]

The news industry is moving quickly and that has taken a hit on what used to be a publication mainstay—the editorial calendar. Don’t get us wrong—ed cals still hold a strong role in helping publications plan their content and for vendors to create a  pitch to vie for editorial coverage. However, many topics today are […]