Couts covering security at Wired: Andrew Couts (@AndrewCouts) has been named the senior editor overseeing the security desk at Wired (@Wired). He previously was with Gizmodo (@Gizmodo) for four years. Transforma opens office in India: Transforma Insights (@TransformaTweet) has opened its new office in India, bolstering its research hub in the Asian market. The office will […]
Let’s face it, the industry has changed over the past two years. People hibernated at home because of COVID-19, the events business went completely virtual for more than a year, and supply chain issues have stalled several industries. Now that we’re moving away from many of these issues, it’s time for companies to take stock […]
At Calysto, we talk a lot about why it’s so important for AI, IoT, mobile, wireless and telecom companies to have a strong media relations program. The ability to craft stories surrounding your news is critical to capturing the attention of the media that matter to your customers. But equally important is creating a strong […]
If your company has made the decision to pull out of trade shows for the first half of the year, you’re not alone. Only 45,000 people attended CES 2022 in person, about one-quarter of the 170,000 that attended in 2020. Many shrunk their presence considerably while some big names did not exhibit at all, including […]
Want your customers to engage more with your company? A customer email, often called a company newsletter, might just be the thing to get them moving in the right direction. You won’t be alone in thinking that regularly touching base with your customers and prospects via a newsletter is a good thing. According to Hubspot, […]
LinkedIn is by far the top social media platform for business – just ask its 720+ million users. But if your company’s executives are only using LinkedIn like a resume (and there are millions that are), they’re missing out on a real opportunity to stand out as Thought Leaders. To put it bluntly, your content […]
So, are trade shows coming back in 2022, or what? We’ve been asked that question quite a few times by our clients recently. Unfortunately, the answer is still “maybe.” CES was the tech industry’s first real test and, at 45,000, the number of attendees was fewer than a quarter of the 170,000 that attended in […]
It’s no secret that the media world is changing. Longtime publications are folding, new ones are popping up, and reporters are utilizing platforms like Substack to start their own news sites and newsletters. Likewise, publications are turning to freelancers instead of hiring fulltime staff. It’s becoming more difficult for companies in the AI, IoT, mobile, […]
Most PR and marketing teams in the AI, IoT, mobile, wireless and telecom industries have created buyer personas as part of their strategic marketing plan. What sometimes gets lost, however, is a reader persona that is used to specifically target content marketing materials, such as blog posts, to your selected audiences. Buyer personas and reader […]
The past two years have been anything but normal, and COVID has forever changed the way businesses communicate and conduct marketing activities. Nowhere is that truer than in the B2B sector, where live events were cancelled or performed remotely, publications folded and new ones emerged, and we became intimately familiar with the day-to-day ongoings inside […]
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