Light Reading promotes Harvey: Light Reading (@lightreading) has promoted Phil Harvey (@futurephil) to Editor in Chief. He will also take on the editor in chief role for the full Light Reading Network, including overseeing the editorial strategy for Light Reading, its sister community Telecoms.com, and Light Reading’s targeted online communities, The 5G Exchange, Broadband World […]
The short answer to the question posed in the headline is, yes, a thousand times yes! The idea of a CEO blogging is appealing for many reasons, and we’ll get into those below. But let’s talk first about the challenges. First, your CEO will need an authentic voice to best connect to your audience, and […]
The bigger the better, right? When it comes to media lists, that’s not always the case. Sometimes smaller, but highly selective, media lists can yield better results from your pitching efforts. Why? Because you have the time and ability to prioritize and personalize. Slicing and dicing your media list to select the exact right audience […]
For many companies, trade shows are the top strategy in their marketing plan. They’re a great way to meet customers and partners face to face, tell your story, and close a deal with a client. They’re also a place to learn and grow your industry knowledge through the robust conference programs that are offered. And […]
By now, it’s well-established that organizations are going to be able to do—and are already doing—some pretty cool things with the Internet of Things (IoT). From agriculture to zoology, every vertical industry is being wowed by applications that make organizations more efficient while helping them reduce costs, among a host of other benefits. But is […]
Congratulations! You’ve landed interviews with media and analysts at your winter and spring trade shows, where your company is vying for attention along with hundreds or even thousands of other companies. You need to make sure not only that your executives are ready, but that the journalists and analysts themselves are ready to cover your […]
As Mobile World Congress looms, marketing teams are in a full-court press to get everything done in time. While many companies are still determining whether they’ll make an announcement or not, others are already well into their punch lists of last-minute items. Regardless of where you are in your to-do list, there’s one thing you […]
The new decade has come in like a lion, with major technology advances in IoT, cloud, mobile, wireless and telecom leading the way. 2020 is poised to become a banner year for network investments, in both the service provider and enterprise markets, and industry watchers are expecting big things in IoT, 5G, SD-WAN, security, AI […]
Las Vegas Convention Center Las Vegas, Nevada January 7-10, 2020 Attendees: 170,000 Exhibitors/Sponsors: 4,400 Media/Analysts: 6,000+ Calysto’s Take on CES 2020 It’s clear that CES—the industry’s leading consumer electronics show—has become much more than simply consumer electronics. Automotive has long been a part of the show, and the introduction of new concept cars as well […]
As the Internet of Things (IoT) market grows in sophistication, it’s harder than ever for companies to stand out above all the noise. That’s why having a killer value proposition is key to successful IoT positioning and messaging, and—of course—an important part of IoT content marketing, public relations and social media strategies. But what exactly […]
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