Category: PR Vibes®

Thought Leadership. The term conjures up images of Ted Talks, keynote presentations, big stages, book tours… It may seem like an attractive proposition, being a Thought Leader… but do you really have what it takes? Do you even want to be a Thought Leader?

It was about 15 years ago. I was at a big trade show, and he came on the stage as a keynote speaker. As soon as he started to speak, you could tell: he had IT. Not charisma, not superb oratory skills, not necessarily even “star quality.” He had The Thought Leadership skill. People leaned […]

How do you choose the best social media platforms for your business—the ones that will help develop the type of relationships that naturally develop into sales leads? It’s an important question that all companies should be asking themselves when they are contemplating their online marketing plans. Since maintaining a smart social media presence takes a […]

Can you set the stage, give us some background about how your IoT podcast and newsletter came about? I started the podcast after Gigaom exploded last year. I had previously offered a podcast on the internet of things at Gigaom, and about two weeks after the site died, missed it so much that I asked […]

If you have any presence in the business world, you know that LinkedIn is the first place that prospective employers, clients and colleagues go to learn more about you and your company, and to assess your level of professionalism. But it’s also a sophisticated networking and business development tool that has more to offer than […]

As a marketer in the fast-paced IoT market, you have a lot of decisions to make every day. One of the biggest, of course, is “where should I be spending my marketing dollars to get the ROI I am looking for?” That might immediately be followed by “should I concentrate on vertical markets (and if […]

There’s Grandparents Day and Chocolate Day, but how about something all of us IoT aficionados can sink our teeth into? Mark your calendars for April 9th: the 5th annual Internet of Things Day. The IoT is permeating into every facet of businesses, cars and homes, so why shouldn’t it have its own party? Remember, if […]

By now, we all know about the power of LinkedIn as a business networking tool, and the worldwide reach of Twitter. But did you know that many brands are also including Instagram as an integral part of their outreach and branding efforts? It may not be on the top of the most trafficked social media […]

Sue Marek is leaving her position as Editor-in-Chief at FierceMarkets after nine years of service. She is joining the team at SDxCentral as VP of Content, tasked with expanding the site’s wireless coverage. She’ll be working closely with Managing Editor, Craig Matsumoto (formerly of Light Reading). Mike Dano replaces Sue as Editor-in-Chief of the Telecom […]

Mobile World Congress is just a few weeks away, and while you’re inevitably getting buried in last-minute details, it’s time to take a little time and think about how you can drive more interest in your company at the show. The answer: a strong social media campaign. You don’t need to be in Barcelona yet […]