Brown joins Omdia: Longtime IoT analyst Andrew Brown has left Strategy Analytics to join Omdia (@OmdiaHQ) as IoT Practice Lead. Menn, Lorenz join The Washington Post: Joseph Menn (@JospehMenn) is joining The Washington Post’s (@WashingtonPost) Tech Team as digital threats reporter to cover hacking and other forms of digital disruption, including surveillance, privacy and disinformation. […]
LinkedIn is by far the top social media platform for business – just ask its 720+ million users. But if your company’s executives are only using LinkedIn like a resume (and there are millions that are), they’re missing out on a real opportunity to stand out as Thought Leaders. To put it bluntly, your content […]
So, are trade shows coming back in 2022, or what? We’ve been asked that question quite a few times by our clients recently. Unfortunately, the answer is still “maybe.” CES was the tech industry’s first real test and, at 45,000, the number of attendees was fewer than a quarter of the 170,000 that attended in […]
It’s no secret that the media world is changing. Longtime publications are folding, new ones are popping up, and reporters are utilizing platforms like Substack to start their own news sites and newsletters. Likewise, publications are turning to freelancers instead of hiring fulltime staff. It’s becoming more difficult for companies in the AI, IoT, mobile, […]
Most PR and marketing teams in the AI, IoT, mobile, wireless and telecom industries have created buyer personas as part of their strategic marketing plan. What sometimes gets lost, however, is a reader persona that is used to specifically target content marketing materials, such as blog posts, to your selected audiences. Buyer personas and reader […]
The past two years have been anything but normal, and COVID has forever changed the way businesses communicate and conduct marketing activities. Nowhere is that truer than in the B2B sector, where live events were cancelled or performed remotely, publications folded and new ones emerged, and we became intimately familiar with the day-to-day ongoings inside […]
Dignan departs ZDNet: Larry Dignan (@ldignan), vice president of editorial and editor-in-chief of ZDNet (@ZDNet), has left the publication after 15 years for a soon-to-be-disclosed opportunity. Read his goodbye letter here. Financial Times beefs up technology team: Natasha Bernal (@TashaBernal) has been named deputy technology news editor at Financial Times (@FT), while Cristina Criddle (@cristinacriddle) has been appointed technology […]
“Did you get my email?” Reporters and editors are asked this question at least 100 times a week, if not more, from companies and public relations professionals that are looking to gain coverage for their news or pitch a story idea or abstract. Unless your email is going to the junk folder, it’s likely that […]
The awards application is open on the screen in front of you, and with just a few hours before the deadline, you’re drawing a blank. Why should my company be considered for this award? What sets us apart from the competition? What will my competitors be saying about their products, and how can I trump […]
Alspach joins VentureBeat: After five years at CRN (@CRN), Kyle Alspach (@kylealspach) has joined the team at VentureBeat (@VentureBeat) as the publication doubles down on covering data technologies and strategies. Kyle’s focus will be on security. Swider departs TechRadar: Matt Swider (@mattswider) has left his role as US Editor-in-Chief at TechRadar (@techradar) and has launched […]
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