Have you thought about what winning an award can do for your business? Awards can help: Attract investors Retain top talent Gain new customers Meet new partners Get your foot in the door for speaking opportunities Market for you 24/7 on your website Customers see award-winning businesses as more reputable and honest. They are also […]
Welcome to November, a month when most marketers are mapping out their annual marketing plans for the coming year—and potentially pulling out their hair at the ongoing uncertainty because of COVID. While many marketing teams need to wait for the company’s 2022 business plan to be complete before starting their marketing plan, now is a […]
We’ve official entered Q4, and for many companies, that means it’s time to create an Annual Marketing Plan. What do you want to accomplish for your company on the marketing front in 2022? No one expected the ramifications of COVID-19 would last this far into 2021, with trade shows and other in-person events being cancelled […]
Lyngaas joins CNN’s cybersecurity team: Sean Lyngaas (@snlyngaas) has joined CNN, covering cybersecurity, hacking, espionage, and “other forms of digital skullduggery.” Formerly, Sean was a senior reporter at CyberScoop (@CyberScoopNews) covering the Department of Homeland Security and Congress. Gillum moves to Bloomberg: Jack Gillum (@jackgillum) is joining Bloomberg later this month as a cybersecurity correspondent […]
Are you an avid recycler? The team members at Calysto are, and although we’re as green as they come, that’s not the type of recycling we’re talking about. Around here, recycling means repurposing—taking one piece of content and using it again and again and again. And if you track all this content in a content […]
Are you doing enough to celebrate your customers’ wins, whether they be new product releases, media coverage, nabbing an award, a new piece of content they’ve created, or welcoming new executives? If not, why? Customer news can, after all, add significant credibility to your marketing efforts, and can even turn into some of your best-performing […]
It’s a question we get asked quite a bit from prospective clients: What category should our company be in? It’s a great question, and, in fact, demonstrates a company’s awareness of the benefits of being in the right category. The right category just makes everything about marketing easier. Customers, partners, media, analysts, investors all understand […]
Luna joins S&P Global team: Lynnette Luna (@lynnettewrites) is now senior research analyst with S&P Global (@SPGlobal) covering the US tower and mobile industries. Before joining the S&P Global team, she was with GlobalData Technology (previously known as Current Analysis) as principal analyst, global telecom consumer services platforms and devices. She previously has worked for […]
It’s no secret that the number of publications and events that cover the AI, IoT, mobile, wireless and telecom industries is in a bit of a flux and has been for a few years. If it seems like there are fewer quality outlets with which to share your news, you’re right. The IoT industry is […]
We’ve heard the questions more than once: Do we need an analyst relations program? Is it really that important? The answer to these questions is, of course, yes. In the short term, analyst relations can help you hone the messages you’re bringing to market. And in the long term, analyst relations can get your name […]
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