Category: PR Vibes®

Infographics. Yeah, they’ve been around for a while, but are they still effective as a B2B marketing tool? I’ll admit to becoming a little bit annoyed recently at certain infographics that just don’t meet the mark or that I feel were done just for the sake of creating a visual. That being said, when you […]

I’ve been reading a lot about marketing automation recently, and the advances that have taken place over the past few years have been eye opening. Truly, we’ve come a long way, and many in the marketing realm can’t imagine doing their jobs effectively without some sort of automation tool in place.

Ah, summer! Longer, warmer nights, beach vacations and—if you’re lucky—a hiatus from “trade show season” for several weeks. However, it’s not time to take off that trade show hat just yet. This lull is a perfect time to give your trade show strategy a summertime makeover.

Buzzwords, amiright? They certainly do wear out their welcome. But content marketing—though it’s all the rage right now—is different than the typical “learnings” we “take offline” to “socialize” further. Content marketing has actually existed all along. (Think Ikea’s catalogs, Trader Joe’s Fearless Flyers and Southwest Airlines’ blog.)

VentureBeat – Mark Sullivan has joined VentureBeat as a writer covering mobile and health technology. Mark has previously written for Light Reading, WIRED, CNET, and PCWorld. VentureBeat has more than 1.4 million monthly visitors. Light Reading – Jason Meyers has joined Light Reading as Utility Communications Editor, covering the utility market–a new area of coverage for LR. Jason has been writing about […]

Amazon got plenty of media coverage the week of Dec. 1 after showing off its drone-delivery plans on 60 Minutes. Some PR and marcom pros saw the timing as especially savvy because it put Amazon in the spotlight just as the holiday shopping season kicked off.

Businesses today are discovering that content marketing only gets them so far. Content for the sake of content is basically a pointless exercise. It needs to do more. That’s why many companies are now focused not so much on simple content creation, but on brand publishing.

Bloomberg News – Rodrigo Orihuela has moved to Bloomberg News’ Madrid bureau as a reporter covering companies with a focus on telecommunications and technology. He was previously an Energy Reporter in the Rio de Janeiro bureau.Bloomberg News content is syndicated to more than 1,000 media outlets across 60+ countries. The New York Times – Conor Dougherty will join The NYT as […]

    Welcome to PR Vibes, created by Calysto Communications to provide you with insight into the thought leaders, publications and events in the communications industry.   Today we visit with Stephen Saunders, the original founder and returning CEO of Light Reading, who shares his thoughts on why he believes you really can go home again, […]

So, you’ve got a great idea for a blog post, you’ve done all of your research, and your creative juices are flowing. Now, all you have to do is sit down and write the darn thing. But before you put pen to paper—er, fingers to a keyboard—take a moment to think about the way you […]