Category: PR Vibes®

Streaming Media East 2014

Streaming Media East 2014 New York City New York Hilton Midtown May 13-14, 2014   Attendees: 2,100 Exhibitors:44 Media and analysts: 37   Calysto Overview   TV everywhere apps and multiscreen viewing, premium content, live streaming production, video ad experiences and encoding for multiple screens were this year’s top topics at the annual Streaming Media […]

CONNECTIONS 2014

CONNECTIONS 2014 San Francisco Crowne Plaza Amsterdam May 13 -15, 2014   Attendance: 400 Exhibitors:est. 25 Media: 24   Calysto Overview   The annual CONNECTIONS events hosted by market research and consulting firm Parks Associates provide insight into emerging consumer technology trends. This year’s CONNECTIONS: The Premier Connected Home conference was held in San Francisco and […]

Customer-Centric Content Saves Time and Makes Money

Two of the biggest barriers to creating compelling content are time and ideas. Your customers are a way to overcome both. Take blogs. HubSpot’s recent “State of Inbound Marketing” survey shows that the more frequently a blog is updated, the more effective it is for attracting customers.

LTE World Summit Latin America 2014

LTE World Summit Latin America 2014 April 28 – April 30, 2014 Rio de Janeiro, Brazil Windsor Barra Hotel   Attendees: 600+ Exhibitors: est. 39 Media/Analysts: est. 25+   Calysto Overview   The 5th annual LTE Latin America, part of the LTE World Summit series of events produced by Informa Telecoms and Media, was a […]

GigaOM, Mashable, The Wall Street Journal and Forbes

GigaOM – Jonathan Vanian has joined Gigaom as an Enterprise Technology Writer. Jonathan will write for the site’s Cloud and Data channels covering enterprise startups, web-scale computing challenges and DevOps. Prior to joining GigaOM, Jonathan served at Better Software Magazine and Sticky Minds, and has also worked as a legal reporter. GigaOM has a monthly global audience of more […]

The Press Kit Isn’t Dead, It’s Just Gone Digital

Traditionally, one of the most important activities of a company’s PR team is to produce a comprehensive and insightful press kit that compels journalists to write about the company and its products and services. Not long ago, marketing and public relations staffers would hunker down in conference rooms before launches and marketing campaigns for days […]

Go Mobile Conference Sponsorship Program

Go Mobile 2014 October 13-15, 2014 Omni Mandalay Hotel in Las Colinas Dallas, TX The Go Mobile conference enables enterprise IT professionals to learn, educate, network, and explore the latest issues, challenges, and successes in the mobile & wireless industries. Produced by Compass Intelligence, Go Mobile is hosted by Chief Mobility Analyst, J. Gerry Purdy, […]

How Cost Effective is Your Marketing Communications Program?

Calysto Communications, in partnership with market research consultancy iGR recently conducted a survey among telecom industry PR and marketing executives regarding the cost effectiveness of their marketing communications programs.   The survey revealed that 87% see cost as the biggest factor when selecting a PR firm, while 98% value an agency with industry knowledge. 39% […]

Implementing an Editorial Calendar Program to Manage Company Content

Creating content is one thing; managing its use is something else altogether. Companies need to think strategically not only in terms of what they write and publish, but also in terms of how and when and where their content is freed for scrutiny by the outside world. Whether it’s handled internally (or through a third-party, […]

The Wall Street Journal, ZDNet, Reuters, Ovum and Yankee Group

The Wall Street Journal – Scott Austin is joining WSJ’s tech bureau as a Deputy Technology Editor, responsible for global technology coverage for both print and online. He most recently served as Senior Editor and Technology Editor for WSJ’sCorporate/Marketplace desk. Prior to his time at The Wall Street Journal, Scott was the Editor of Dow Jones’ VentureWire, covering startups and […]

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