Category: PR Vibes®

And the final installment of secrets: 11. Be Consistent With content marketing, consistency is key. There must be consistency of voice, tone, quality content and publishing frequency in order for your efforts to be effective. Always keep the momentum moving forward. 12. Repurpose

And moving right along, the next five content marketing secrets are: 6. LinkedIn is King for B2B Marketing

The question of when and whether to outsource your company’s content creation should be considered as carefully as the decision to outsource any other important aspect of your company’s operation—manufacturing, sales, customer support, and the like. (And if you weren’t thinking about content creation and distribution on the same level as those functions, you should […]

At this stage in the game, you already know that “content is king.” The question now becomes: How can you maximize your content marketing resources to receive the highest return on investment? We’re here to please. In the next three posts, you’ll discover 15 secrets to content marketing success (and longevity) that will help your […]

Last week’s blog post looked at some of the reasons why this journalist and analyst prefers press releases over alternatives such as Twitter and Facebook. But that’s not the same as saying all press releases are effective. Here are five suggestions for improving the chances that your release will get noticed and covered by journalists, […]

As a journalist and analyst, I receive about 50 releases a day, and at least twice that many when there’s a major show. Here’s where you’re probably expecting me to say that I automatically delete them because I prefer to keep up with companies via Facebook and Twitter. You’d be wrong.

CNET – Paul Sloan has been named Editor-in-Chief of CNET News, up from his previous role as Executive Editor for the site since January 2010 covering consumer technology, social media companies and emerging business models that are at the intersection of technology and entertainment. Throughout his career, Paul has held positions at several popular news outlets including BNET.com, […]

How to Make your Public Relations, Social Media and Content Marketing Campaigns More Cost-effective  Seven Simple Ways to Support a Champagne Program on a Beer Budget In today’s information-overloaded world, getting your company’s message heard is challenging. That’s why stretching your public relations and marketing budget is more important than ever before. It’s also why […]

With the Death of SEO (read the article to get the gist), PR, social and content marketing will have the greatest effect on your customers. “Now [PR] is the ultimate, because it is about who you actually, really know. It’s the buzz you create. And how much value you provide your community of followers in […]

Broadcast Engineering – After 54 years in business Broadcast Engineering is closing its doors as of Oct. 31. According to publisher Penton Media, “changes within the broadcast and production industry, the economy and the overall decline in ad revenue that many magazine publishers are facing” are to blame.  David Austerberry, the editor of Broadcast Engineering’s world editionplans to launch his own […]