No two people are alike. You probably already know that, but it’s often difficult to act on it when developing collateral. It’s tough to create, for example, a single white paper or podcast that speaks to every customer on their level. Some of them might be people who are new to the industry, your company […]
TechCrunch – Eric Eldon has left his role as co-editor. He had been with the site since joining in November 2011. Matthew Panzarino has been promoted to co-editor, alongside Alexia Tsotsis, replacing Eric. He most recently served as senior editor, responsible for breaking news. Additionally, Leena Rao was promoted to managing editor, up from her previous […]
2014 International CES®Las Vegas Convention Center Las Vegas, NevadaJanuary 7-10, 2014 Attendees: 150,000+Exhibitors/Sponsors: 3,200+Media/Analysts: 5,000+ Calysto Overview For some, the sheer size of CES is exhilarating, but for most, it’s nothing short of exhausting. “It’s easy to get bogged down by the size of CES: Its show floor spans miles, it crams far too many […]
With the new year comes another set of editorial calendars. Yes, many publications still have them, so it’s worth looking at whether they’re still an effective way for companies to get in front of potential customers.
Welcome to PR Vibes™, created by Calysto Communications to provide you with key insights into the people, events and trends in the communications technology industry. Today, we have compiled the views from a variety of analysts and journalists to provide you with a few thought-provoking insights into what’s likely to be hot and or not […]
There are plenty of online resources (including this one) that preach the importance of content as a key component of an effective integrated communications strategy. Fewer will point out what I strongly consider to be the absolute most important factor that distinguishes a truly great content strategy from just any content strategy: The quality of […]
Welcome to PR Vibes, created by Calysto Communications to provide you with insight into the publications, thought leaders and events in the communications industry. Today, we visit with Mark Lowenstein, managing director and founder of Mobile Ecosystem, a consulting and advisory firm focused on next generation mobile communications products and services. Lowenstein founded and led […]
As a loyal subscriber to our PR Vibes newsletter, we invite you to visit our new blog, CCO – Chief Content Officer. What is CCO: CCO is a new blog published by Calysto Communications, the agency that has been keeping you abreast of what’s happening in the world of communications technology since 1999, through our […]
Vlogs and other video content can be a highly effective way to influence and engage prospective customers, as well as journalists, bloggers and analysts. But that effectiveness depends on the quality of distribution and production.
Yahoo Tech – Rafe Needleman, the former Editor-at-Large at CNET has left his most recent position as Director of Developer Relations at Evernote. He has joined Yahoo as Editorial Director of the brand new Yahoo Tech site. Rafe has covered technology and business since 1988. He started at InfoWorld as a reviews editor. Following that, he launched Corporate Computing […]
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