Schoolar joins IDC: After 10 years at Ovum/Omdia, Daryl Schoolar (@DHSchoolar) has moved to IDC (@IDC) where he is now research director, worldwide telecommunications. Fowler joins CNET to cover cybersecurity: Bree Fowler (@BreeJFowler) is joining the staff of CNET (@CNET) later this month as the publication’s senior writer covering all things #cybersecurity. She previous was […]
An increasing number of companies are trying to get back to “business as usual,” however, many are still struggling to determine what their workplace looks like in 2021 and beyond. COVID is still a factor in many regions of the world, and business and IT leaders across the spectrum of vertical markets are looking at […]
Lawler returns to TechCrunch: After four years leading all aspects of thought leadership and content development at Samsung NEXT, Ryan Lawler(@ryanlawler) has headed back to TechCrunch (@TechCrunch), where he’ll primarily be working with the ExtraCrunch team. To start, he’ll mostly be focused on analysis of the fintech market. Hall joins TechCrunch team: Christine Hall (@christinemhall) has […]
In last week’s PRVibes, we discussed strategies to get coverage during the dog days of summer, or any slow period, for that matter. We emphasized the importance of storytelling, how to associate your company with key trends, and some tactics to employ to get reporters and editors to take notice. To get started on these […]
Honan next EIC at Technology Review: Mat Honan (@mat honan) is joining MIT Technology Review (@techreview) as its next editor in chief. Honan joins from BuzzFeed News, where he and his teams have published impactful, hard-hitting journalism that asks important questions, captures attention, and has won multiple awards, including a 2021 Pulitzer Prize. Honan starts at MIT Technology Review on August 17. Washington Post hires new editors: The Washington Post (@washingtonpost) has hired several new reporters and editors. Will Oremus (@WillOremus) is the […]
Summer is in full swing, and if it’s anything like summers past, the news cycle is going to be slow, at least until September. That means it’s the perfect time to try some new techniques to keep your company front and center with the media and analysts that cover your industry. Don’t have any upcoming […]
When channels are talked about in the overall marketing mix, elements like content marketing, email, social media, and video often come to mind. While these are important channels that we cover extensively through our PRVibes blog and newsletter, there’s another channel that deserves some attention: The publication companies that provide news, analysis and research about […]
As we head into the second half of 2021, and with live events still up in the air for the remainder of the year, you might be asking yourself “where should I spend my marketing dollars to get the best ROI? And what should I be thinking for 2022?” You want to gain the most […]
Blackstone acquires IDG: Private equity funds managed by Blackstone have entered into a definitive agreement to acquire International Data Group, Inc. (@IDG) from Oriental Rainbow, LLC for $1.3 billion. IDC’s research, data, advisory services, and events leverage more than 1,100 analyst experts worldwide to provide global and local expertise on technology and industry trends in […]
Infographics have seemingly been around since the dawn of man, and they still hold some serious firepower as a content marketing asset. Infographics are visual, helping people to quickly understand concepts and numbers in ways that the written word simply can’t convey. So, should they be a part of your marketing arsenal? Absolutely—but only if […]
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