Category: PR Tips

You have an awesome product or service and your customers LOVE how your company helps theirs do things better. The problem is, they won’t—or can’t—give you an endorsement via a case study, press release, or even through a quote for your website. Big problem, right?

While you undoubtedly eat, sleep and breathe M2M and connected devices, Internet of Things companies often face the challenge of sharing passion for complex technologies with various audiences. How do you make people quickly understand how big data and the IoT work together? What embedded computing systems can do for healthcare? Or, describe the benefits of […]

You’ve spent months getting your new website ready, updating product descriptions, creating specific pages for your vertical markets, updating your executive profiles, and more. That’s great! But if you’re not also providing different types of valuable content to your site visitors, then you’re missing out on some great opportunities to convert them into more than […]

Mobile World Congress is likely one of the biggest trade shows your company does every year. With more than 85,000 attendees and 3,900 media and analysts attending, it seems like a great time to make an announcement and get plenty of coverage, right?

Are you currently blogging for your business? If not, you should be. If so, are you consistent? Having a blog that’s not being updated regularly (at least once per week) can hurt your brand more than not having a blog at all. If you are blogging, are your posts informative or mostly self-promotional in nature? […]

Calysto recently introduced ROIPlus, a new business analytics tool for marketers. We talked to CEO Laura Borgstede and Chief Strategist Charul Vyas to explore the thinking behind ROIPlus and what it means for the marketing industry. Q: So, what exactly is ROIPlus? LB: ROIPlus provides marketing intelligence to change actions. It is a marketer’s best friend. It’s […]

We talk a lot about helping our clients craft winning awards submissions and yes, we’re pretty darn good at it. However, the reality is it’s oftentimes the strength of the product itself that makes an award submission really stand out—if you tell the story in a compelling fashion. That’s why we’re especially proud of our […]

Calysto Communications, in partnership with market research consultancy iGR recently conducted a survey among telecom industry PR and marketing executives regarding the cost effectiveness of their marketing communications programs.   The survey revealed that 87% see cost as the biggest factor when selecting a PR firm, while 98% value an agency with industry knowledge. 39% […]

How to Make your Public Relations, Social Media and Content Marketing Campaigns More Cost-effective  Seven Simple Ways to Support a Champagne Program on a Beer Budget In today’s information-overloaded world, getting your company’s message heard is challenging. That’s why stretching your public relations and marketing budget is more important than ever before. It’s also why […]

CCA is nearly two weeks away. Are you ready? If not, no worries! Calysto’s got you covered. Today, we’re going to be talking about your social media strategy surrounding the show. Specifically, we’ll discuss how you can use social media to get more bang for your CCA buck – and also what not to do when it comes […]