Category: PR Tips

IBC is less than two weeks away. Are you ready? If not, no worries! Calysto’s got you covered. Today, we’re going to be talking about your social media strategy surrounding the show. Specifically, we’ll discuss how you can use social media to get more bang for your IBC buck – and also what not to do when it […]

ITEXPO is less than two weeks away. Are you ready? If not, no worries! Calysto’s got you covered. Today, we’re going to be talking about your social media strategy surrounding the show. Specifically, we’ll discuss how you can use social media to get more bang for your ITEXPO buck – and also what not to do when it […]

Don’t look now, but tradeshow season is here again. Are you ready? If not, no worries! Calysto’s got you covered. Today, we’re going to be talking about your social media strategy surrounding a show. Specifically, we’ll discuss how you can use social media to get more bang for your tradeshow buck – and also what not […]

Don’t underestimate the power of good public relations when it comes to producing solid business results. That’s what Calysto Communications always tells its clients, and we have been particularly successful in helping companies use both social and traditional PR to raise their visibility to achieve a successful exit. In fact, Calysto’s “Fast Exit” program has […]

Today, we’re taking a break from our regular PR Vibes™ content to discuss: Why You Want a Pesky PR Agency… and 10 Other Characteristics You Should Look for in Your Agency as Well I found out recently that Calysto Communications (the publisher of PR Vibes™) has a bit of a reputation in the communications technology industry. […]

You’ve decided your company’s exit strategy is acquisition. Now, the key is strategically positioning your company to successfully reach that end game. Having assisted many recognizable brands through acquisition, including: • RIM’s acquisition of TAT The Astonishing Tribe • RIM’s acquisition of fastmobile • Google’s acquisition of Widevine • Lucent’s (now Alcatel-Lucent) acquisition of Telica […]

The age of constant information creates a sizable dilemma: There is so much information flowing constantly from so many sources—media outlets, companies, news aggregators, social media sites—that it can be difficult to know where to look first. Worse yet, there are very few decent filters that help separate the need-to-know from the not-so-newsworthy. That’s a […]

Think public relations might be too expensive for your company? Think again. There are several easy, cost-effective PR strategies you can use to help your company increase its visibility. The goal of public relations is to develop the story about your company and then to deliver that story to appropriate audiences. Depending on your corporate goals, […]

There are 12 days (8 business days) left until SUPERCOMM. Over the next 1½-week, we will continue our “SUPERCOMM Special Edition” of the PR Vibes™ e-mail newsletter. These tips and tidbits will include checklists, funny stories, places to eat and drink and how to get the most out of SUPERCOMM 2005. The venerable press release […]