The Internet of Things (IoT) is exploding and poised continue that incredible growth over the next few years, with everything you can imagine becoming connected to each other and to the Internet. The industry spans just about everything we touch, from smart home components such as connected refrigerators and home lighting systems, to connected cars […]
While you undoubtedly eat, sleep and breathe M2M and connected devices, Internet of Things companies often face the challenge of sharing passion for complex technologies with various audiences. How do you make people quickly understand how big data and the IoT work together? What embedded computing systems can do for healthcare? Or, describe the benefits of […]
If you think “newsjacking” a hot news story by inserting your own company into the conversation is akin to cutting in line, chill. When an issue is making headlines, people want to know more and if you can provide additional information and insight that’s valuable, it’s a good thing. And for companies in the 24/7 […]
The good news is that if your business is part of the burgeoning Internet of Things (IoT) industry, it’s likely that your products and services are in-demand – or soon will be. After all, IDC Research has predicted that the global IoT market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. […]
You’ve spent months getting your new website ready, updating product descriptions, creating specific pages for your vertical markets, updating your executive profiles, and more. That’s great! But if you’re not also providing different types of valuable content to your site visitors, then you’re missing out on some great opportunities to convert them into more than […]
You know case studies are one of the best ways to showcase your company’s strengths, so why are they always on the back burner?
Company newsletter. If this phrase sounds like a relic, well, it’s because it is. Whether mailed or e-mailed, newsletters have gotten lost in the world of content marketing and social networking. However, this tried-and-true marketing channel just may deserve a second look.
Recently, the front page of the New York Post displayed outrage toward a group of people who took a selfie with a New York City apartment building ablaze in the background. Two people died in the blast and many others lost their homes, but these people thought it an opportune time to say “cheese” and […]
OK, so you’re not in the most interesting industry. You sell stuff to other businesses who then take that stuff, configure it, and then sell services based, in part, on that stuff. Not very exciting.
The concept of influencer marketing describes the practice of targeting your marketing to a select group of individuals, e.g., journalists, analysts and bloggers— that have influence over the buying decisions of your target audience. If you have a media list that you regularly pitch to, you’re already using influencer marketing in your PR program. But […]
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