Category: Blog Post

Your team is at Mobile World Congress, arguably one of the biggest trade shows of the year for most companies. They’re schmoozing with customers, eating great dinners every night and having an all-around good time. You’ve been left back at the office while they have all the fun. Yep, life’s not fair, however, the reality […]

Struggling to come up with fresh ideas for posting updates on LinkedIn, Twitter, Google+ and Facebook? Even the most accomplished curation gurus can get stuck.

You have a blog, and it’s going well—you’re able to keep up with posting a few times a week, and have even convinced different team members to chip in once in a while with a unique perspective. And the blog is driving new traffic and new leads to your company’s website. So if things are […]

Are you currently blogging for your business? If not, you should be. If so, are you consistent? Having a blog that’s not being updated regularly (at least once per week) can hurt your brand more than not having a blog at all. If you are blogging, are your posts informative or mostly self-promotional in nature? […]

“I tell you and you forget. I show you and you remember.” ~ Confucius Throughout history, images have been central to man’s development, as can be understood through cave paintings, for example. As the old adage goes, “a picture is worth a thousand words.” While this may seem cliché today, Confucius knew it thousands of […]

You’ve probably heard the same stories I have: Google+ is a ghost town, the brainchild of Plus has left Google, so it’s being shut down, etc. It’s true, Google+ is no Facebook. But do we really need another place for viewing everyone’s perfect life, with their perfect children and perfect job? As a B2B marketer, […]

An explainer video is a short video that explains what your product or service does and why people should buy it. Instead of forcing prospects or customers to search through pages of text for answers, explainer videos offer a more engaging way to increase brand awareness, bring in more leads and close more sales. If […]

PowerPoints have been around in the marketing world forever as a way for companies to creatively share information with partners, customers and prospects, as well as the media and analyst community. Problem is, when people head into a meeting where a PowerPoint is involved, they might be thinking “nap time” because many presentations either turn […]

We have been called a “hybrid” agency. Our mission is to build awareness for our clients. Our mantra is “Repurpose. Repurpose. Repurpose.”

Back in my very early days as a journalist, the daily newspaper I worked for held informal, internal headline writing contests, and I’m happy to say that I won more than my fair share. A “look back” article on the newspaper’s website this past weekend reminded me what a really special headline can do: Last […]