Category: Blog Post

Infographics. Yeah, they’ve been around for a while, but are they still effective as a B2B marketing tool? I’ll admit to becoming a little bit annoyed recently at certain infographics that just don’t meet the mark or that I feel were done just for the sake of creating a visual. That being said, when you […]

I’ve been reading a lot about marketing automation recently, and the advances that have taken place over the past few years have been eye opening. Truly, we’ve come a long way, and many in the marketing realm can’t imagine doing their jobs effectively without some sort of automation tool in place.

Ah, summer! Longer, warmer nights, beach vacations and—if you’re lucky—a hiatus from “trade show season” for several weeks. However, it’s not time to take off that trade show hat just yet. This lull is a perfect time to give your trade show strategy a summertime makeover.

Buzzwords, amiright? They certainly do wear out their welcome. But content marketing—though it’s all the rage right now—is different than the typical “learnings” we “take offline” to “socialize” further. Content marketing has actually existed all along. (Think Ikea’s catalogs, Trader Joe’s Fearless Flyers and Southwest Airlines’ blog.)

Amazon got plenty of media coverage the week of Dec. 1 after showing off its drone-delivery plans on 60 Minutes. Some PR and marcom pros saw the timing as especially savvy because it put Amazon in the spotlight just as the holiday shopping season kicked off.

Calysto Communications, in partnership with market research consultancy iGR recently conducted a survey among telecom industry PR and marketing executives regarding the cost effectiveness of their marketing communications programs.   The survey revealed that 87% see cost as the biggest factor when selecting a PR firm, while 98% value an agency with industry knowledge. 39% […]

Welcome to PR Vibes™, created by Calysto Communications to provide you with key insights into the people, events and trends in the communications technology industry. Today, we have compiled the views from a variety of analysts and journalists to provide you with a few thought-provoking insights into what’s likely to be hot and or not […]

Welcome to PR Vibes, created by Calysto Communications to provide you with insight into the publications, thought leaders and events in the communications industry. Today, we visit with Mark Lowenstein, managing director and founder of Mobile Ecosystem, a consulting and advisory firm focused on next generation mobile communications products and services. Lowenstein founded and led […]

As a loyal subscriber to our PR Vibes newsletter, we invite you to visit our new blog, CCO – Chief Content Officer. What is CCO: CCO is a new blog published by Calysto Communications, the agency that has been keeping you abreast of what’s happening in the world of communications technology since 1999, through our […]

How to Make your Public Relations, Social Media and Content Marketing Campaigns More Cost-effective  Seven Simple Ways to Support a Champagne Program on a Beer Budget In today’s information-overloaded world, getting your company’s message heard is challenging. That’s why stretching your public relations and marketing budget is more important than ever before. It’s also why […]