Category: Blog Post

Dignan departs ZDNet: Larry Dignan (@ldignan), vice president of editorial and editor-in-chief of ZDNet (@ZDNet), has left the publication after 15 years for a soon-to-be-disclosed opportunity. Read his goodbye letter here. Financial Times beefs up technology team: Natasha Bernal (@TashaBernal) has been named deputy technology news editor at Financial Times (@FT), while Cristina Criddle (@cristinacriddle) has been appointed technology […]

“Did you get my email?” Reporters and editors are asked this question at least 100 times a week, if not more, from companies and public relations professionals that are looking to gain coverage for their news or pitch a story idea or abstract. Unless your email is going to the junk folder, it’s likely that […]

The awards application is open on the screen in front of you, and with just a few hours before the deadline, you’re drawing a blank. Why should my company be considered for this award? What sets us apart from the competition? What will my competitors be saying about their products, and how can I trump […]

Alspach joins VentureBeat: After five years at CRN (@CRN), Kyle Alspach (@kylealspach) has joined the team at VentureBeat (@VentureBeat) as the publication doubles down on covering data technologies and strategies. Kyle’s focus will be on security. Swider departs TechRadar: Matt Swider (@mattswider) has left his role as US Editor-in-Chief at TechRadar (@techradar) and has launched […]

Have you thought about what winning an award can do for your business? Awards can help: Attract investors Retain top talent Gain new customers Meet new partners Get your foot in the door for speaking opportunities Market for you 24/7 on your website Customers see award-winning businesses as more reputable and honest. They are also […]

Welcome to November, a month when most marketers are mapping out their annual marketing plans for the coming year—and potentially pulling out their hair at the ongoing uncertainty because of COVID. While many marketing teams need to wait for the company’s 2022 business plan to be complete before starting their marketing plan, now is a […]

We’ve official entered Q4, and for many companies, that means it’s time to create an Annual Marketing Plan. What do you want to accomplish for your company on the marketing front in 2022? No one expected the ramifications of COVID-19 would last this far into 2021, with trade shows and other in-person events being cancelled […]

Lyngaas joins CNN’s cybersecurity team: Sean Lyngaas (@snlyngaas) has joined CNN, covering cybersecurity, hacking, espionage, and “other forms of digital skullduggery.” Formerly, Sean was a senior reporter at CyberScoop (@CyberScoopNews) covering the Department of Homeland Security and Congress. Gillum moves to Bloomberg: Jack Gillum (@jackgillum) is joining Bloomberg later this month as a cybersecurity correspondent […]

Are you an avid recycler? The team members at Calysto are, and although we’re as green as they come, that’s not the type of recycling we’re talking about. Around here, recycling means repurposing—taking one piece of content and using it again and again and again. And if you track all this content in a content […]

Are you doing enough to celebrate your customers’ wins, whether they be new product releases, media coverage, nabbing an award, a new piece of content they’ve created, or welcoming new executives? If not, why? Customer news can, after all, add significant credibility to your marketing efforts, and can even turn into some of your best-performing […]