As we head into the second half of 2021, and with live events still up in the air for the remainder of the year, you might be asking yourself “where should I spend my marketing dollars to get the best ROI? And what should I be thinking for 2022?” You want to gain the most […]
Blackstone acquires IDG: Private equity funds managed by Blackstone have entered into a definitive agreement to acquire International Data Group, Inc. (@IDG) from Oriental Rainbow, LLC for $1.3 billion. IDC’s research, data, advisory services, and events leverage more than 1,100 analyst experts worldwide to provide global and local expertise on technology and industry trends in […]
Infographics have seemingly been around since the dawn of man, and they still hold some serious firepower as a content marketing asset. Infographics are visual, helping people to quickly understand concepts and numbers in ways that the written word simply can’t convey. So, should they be a part of your marketing arsenal? Absolutely—but only if […]
White papers are the stalwart of content marketing. Longer and more in-depth than a blog post and often more technical than an eBook, a white paper is often the perfect mid-funnel content for a marketing program. But they also have the reputation of being long, boring and all-too-often overly self-serving for the companies that write […]
It’s been a long time coming, but based on activity we’re seeing in the market, it might be time to start thinking about your next live event. Whether it’s your internal user conference, a big-ish trade show, or a boutique conference, events are about to take a tentative step forward this summer and fall as […]
When the products and solutions awards are announced at your next trade show, will your company be in the winner’s circle (and thinking about how to get your plaques and trophies home) or will you be on the sidelines looking in and wondering what your competitors know that you don’t? They either have superior products […]
Cultivating Thought Leadership is like any other marketing campaign—it contains distinct elements, rolled out over a specific timeframe. It’s also different from many campaigns you’ve probably worked on, in that you are raising the profile of a specific person, not a company. Because of that, your Thought Leadership campaigns should be separate and distinct from […]
We’ve talked a lot about content marketing and how it should play a major role in your overall marketing mix. But frankly, all the content in the world isn’t going to help bring customers to your website if you haven’t taken it to the next level and optimized it for search. That’s why search engine […]
Preimesberger steps down at eWeek: Chris Preimesberger (@editingwhiz) has stepped down as editor-in-chief of eWeek.com after 16 years at the publication. He’ll continue to contribute to eWeek.com as a writer and event moderator, including #eWEEKchats, panel discussions and webinars. James Maguire (@JamesMaguire), a longtime Datamation editor, will assume the editor-in-chief role at eWeek. DeGrasse joins Mobile World […]
You have an awesome product or solution, and your customers really like how your company helps theirs do things better. The problem is, they can’t give you an endorsement via a case study or press release. Or they promise to but drag their feet on the execution. Meanwhile, telling their success story to other companies […]
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