Category: Blog Post

It’s a question we get asked quite a bit from prospective clients: What category should our company be in? It’s a great question, and, in fact, demonstrates a company’s awareness of the benefits of being in the right category. The right category just makes everything about marketing easier. Customers, partners, media, analysts, investors all understand […]

Luna joins S&P Global team: Lynnette Luna (@lynnettewrites) is now senior research analyst with S&P Global (@SPGlobal) covering the US tower and mobile industries. Before joining the S&P Global team, she was with GlobalData Technology (previously known as Current Analysis) as principal analyst, global telecom consumer services platforms and devices. She previously has worked for […]

It’s no secret that the number of publications and events that cover the AI, IoT, mobile, wireless and telecom industries is in a bit of a flux and has been for a few years. If it seems like there are fewer quality outlets with which to share your news, you’re right. The IoT industry is […]

We’ve heard the questions more than once: Do we need an analyst relations program? Is it really that important? The answer to these questions is, of course, yes. In the short term, analyst relations can help you hone the messages you’re bringing to market. And in the long term, analyst relations can get your name […]

Schoolar joins IDC: After 10 years at Ovum/Omdia, Daryl Schoolar (@DHSchoolar) has moved to IDC (@IDC) where he is now research director, worldwide telecommunications. Fowler joins CNET to cover cybersecurity: Bree Fowler (@BreeJFowler) is joining the staff of CNET (@CNET) later this month as the publication’s senior writer covering all things #cybersecurity. She previous was […]

An increasing number of companies are trying to get back to “business as usual,” however, many are still struggling to determine what their workplace looks like in 2021 and beyond. COVID is still a factor in many regions of the world, and business and IT leaders across the spectrum of vertical markets are looking at […]

In last week’s PRVibes, we discussed strategies to get coverage during the dog days of summer, or any slow period, for that matter. We emphasized the importance of storytelling, how to associate your company with key trends, and some tactics to employ to get reporters and editors to take notice. To get started on these […]

Honan next EIC at Technology Review: Mat Honan (@mat honan) is joining MIT Technology Review (@techreview) as its next editor in chief. Honan joins from BuzzFeed News, where he and his teams have published impactful, hard-hitting journalism that asks important questions, captures attention, and has won multiple awards, including a 2021 Pulitzer Prize. Honan starts at MIT Technology Review on August 17. Washington Post hires new editors: The Washington Post (@washingtonpost) has hired several new reporters and editors. Will Oremus (@WillOremus) is the […]

Summer is in full swing, and if it’s anything like summers past, the news cycle is going to be slow, at least until September. That means it’s the perfect time to try some new techniques to keep your company front and center with the media and analysts that cover your industry. Don’t have any upcoming […]

When channels are talked about in the overall marketing mix, elements like content marketing, email, social media, and video often come to mind. While these are important channels that we cover extensively through our PRVibes blog and newsletter, there’s another channel that deserves some attention: The publication companies that provide news, analysis and research about […]