Category: PR Vibes®

There’s a scene in the 1994 film “The Paper” where a columnist laments, “We run maimings on the front page because we got good art.” Any newspaper journalist in the theater was nodding his head at that point because it’s true. But the practice isn’t limited to tabloids. In fact, it’s something that any company […]

LinkedIn, the social networking site primarily used for professional networking has more than 277 million users in 200+ countries. Its membership grows by approximately two new members every second. Professionals have come to count on LinkedIn as the go-to destination to cultivate business connections and uncover important data about colleagues, competitors, customers and prospects. LinkedIn […]

Blogs can be an effective tactic to reach an organization’s constituencies. The medium is dynamic and personal – you are the publisher. You will become better acquainted with your customers. But like any other marketing activity, the program must be planned and pursued with consistency. These challenges almost always arise related to blogs:

Welcome to PR Vibes, created by Calysto Communications to provide you with insight into the publications, thought leaders and events in the communications industry. Today, we visit with Scott Raynovich, founder and president of Rayno Media, a firm which provides in-depth technology research as well as digital marketing and consulting services to the technology and […]

Enterprise Connect Gaylord Palms Orlando, FL March 17 – 20, 2014 Attendees: 5,800 Exhibitors/Sponsors: 180+ Media/Analysts: 90 Calysto Overview It’s been around for more than 20 years. In the 90s, it was called the PBX Conference, in 2000 it became VoiceCon, but today it’s now known as Enterprise Connect. The conference humbly began with a […]

What’s the business case for blogging? It’s a reasonable question, similar to one that’s often asked about Facebook and Twitter: How many likes, shares, retweets and favorites really lead to new customers and more sales? A growing amount of research suggests that blogging has a solid return on investment. One example is HubSpot’s annual “State […]

CIO – Matt Kapko joined CIO.com as a senior writer covering social media, enterprise collaboration and digital marketing. Prior to this, Matt was a journalist at Eye on Media covering the convergence of mobility, media and technology. He’s also worked as a features editor and reporter at RCR Wireless News. CIO magazine has a circulation of 140,000 CIOs and high-level IT executive readers. Ovum/Informa […]

Although you might not know it, I’m recycling right now. Yep, guilty as charged: I’m taking one section of a blog post written by my boss several months ago and repurposing it here. And I’ll do it again and again and again. In fact, I’m going to take the same basic concept and package it […]

Maybe your product or service is produced, sold and maintained solely by your company. More likely than not, however, you combine your product with those of others to provide an end-to-end solution. And in many situations, you may work with several specific partners – each with a specialized position in a vertical market – in […]

CNET – Connie Guglielmo has been named Editor-in-Chief of News at CNET. In this new role, she will direct all operational and editorial aspects of the global news team, from breaking news to analysis and features. Connie joins CNET from Forbes, where she most recently served as Technology Editor in San Francisco. She previously spent seven […]