I recently read Robin Cook’s novel, Cell, in which the smart phone becomes the primary care physician – via an app endowed with artificial intelligence and supported by cloud computing and big data. I found this book a fascinating read. And at the end of this book, in an author’s note, Dr. Cook references as […]
Welcome to PR Vibes, created by Calysto Communications to provide you with insight into the publications, thought leaders and events in the communications industry. Today, we visit with Steven K. Berry, president and CEO of the Competitive Carriers Association (CCA), the Washington, D.C. – based advocacy organization. September of […]
Most buyers are channel agnostic, unfortunately, and marketers sometimes get caught in the digital silo, setup by outdated company models. This silo mentality reduces efficiency and may be a contributing factor to a shrinking online brand presence. Well-organized companies promote the sharing of information, in an attempt to let the combination of various groups within […]
Infographics pre-dates the written word, by a long shot – think early cave paintings. More “recently,” this well-known 1858 infographic was created by Florence Nightingale to differentiate the causes of mortality among British soldiers in the Crimean War (graphic published in Wikimedia Commons).
Welcome to PR Vibes, created by Calysto Communications to provide you with insight into the thought leaders, publications and events in the communications industry. This year’s Mobile World Congress set a record with 85,000 attendees and 1,800 exhibitors in Barcelona. Before taking off for a well-deserved vacation, the GSMA’s Chief Marketing Officer Michael O’Hara graciously […]
Does your content provide what your customers and prospective customers really need? How do you know?
Despite society’s expedition into the virtual jungle, tradeshows have managed to remain a valuable way to market your brand in the real world.
It should go without saying that one of the goals of your company’s content strategy should be to entice your audience to consume your content. To increase the chances this will happen, you need to take the necessary steps to make sure your content is as thorough, timely, credible, relevant and engaging as possible for […]
More than 60 percent of Americans own a smartphone, according to The NPD Group, while global tablet penetration is growing twice as fast as smartphones did during their first few years.
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