Location: Fira Gran Via, Barcelona, Spain Dates: February 24 – 27, 2014 Estimated Attendees: 72,000 Estimated Exhibitors/Sponsors: 1,700 Estimated Media/Analysts: 3,400 Under the theme of “Creating What’s NEXT”, the 2014 Mobile World Congress aims to highlight the most significant innovations and advances in mobile while providing a blueprint for the industry’s future. “Over four days, […]
Content marketing has become so popular that some are predicting its imminent demise. Mostly this view is a reaction to the sheer quantity of content that some organizations are “cranking out,” much of it of marginal value. As in advertising, success depends upon “breaking through the clutter.” The real bottom line is that when your […]
DesignCon 2014 Santa Clara, CA Santa Clara Convention Center January 28-31, 2014 Attendees: 5,000+ Exhibitors: 150+ Press/Analysts: est. 50+ Calysto Overview When a conference has a mascot dubbed “Mr. Chiphead” and a tagline – “Where the Chip Meets the Board” – you have a pretty good indication this is not a tradeshow for the […]
Garrison Keillor’s “Prairie Home Companion” skits sometime include fictitious sponsors such as the American Duct Tape Council and the Ketchup Advisory Board. They’re amusing reminders of how niche trade associations sometimes can be, but industry organizations are no joke when it comes to growing your company’s mindshare.
Welcome to PR Vibes™, created by Calysto Communications to provide you with key insights into the publications and events in the telecommunications industry. Today, we’re featuring an interview with Iain Gillott, the founder and president of iGR and iGR Semiconductor Research. Gillott has been involved in the wireless industry, as both a vendor and analyst, for […]
FOSE Conference & Expo 2014 May 13 – 15, 2014 Walter E. Washington Convention Center Washington, D.C. Attendees: approx. 8,000 Exhibitors: 155 Media: 74 Calysto Overview For governmentIT professionals, the annual FOSE, orFederalOffice Systems Exposition, held in Washington, D.C. is a long-running and trusted destination to keep up-to-date on issues and technologies for their agencies. The […]
Despite what all the agencies are telling you, THE PRESS RELEASE IS NOT DEAD. The truth is, the press release has greatly evolved. In the old days, when you sent out a press release, it was only seen by a small group of influencers (media and analysts) and the only way your buyers would hear about it is if […]
As a business journalist, marketing writer, researcher, or content creator of any other stripe, the first step in my process is to decipher exactly what it is your company does. I used the word “decipher” because you, the marketing professional, don’t always make things easy to understand.
Light Reading – More than eight years after selling Light Reading to UBM, Stephen Saunders has repurchased the company he co-founded in 2000. He will also reprise his previous role as CEO. Prior to rejoining Light Reading, Stephen was the Managing Director of DeusM, an integrated marketing services unit of UBM. Stephen is also responsible for founding Heavy Reading, […]
In developing your marketing budget for 2014, your organization may ask the question “Should we be doing public relations or content marketing?” However, this question can be quite misleading, given that public relations and content marketing go hand in hand.
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